The course has been assessed and approved so it meets the learning objectives and standards of the Continuous Professional Development certification service.
Automatic membership of our Facebook group where you can post questions and receive help, guidance and advice from our course leaders and members of the community.
Plenty of articles, links to other resources, templates, spreadsheets and 'How-To' guides to supplement your learning.
The short answer? Get you lots more clients to grow your practice!
But is this course for you?
This course is designed to help you if:
- You're a practice owner but don't know what, where or how to market
- You're frustrated because you know you are better than your competitors but they have more clients
- You are fed up wasting time, money and effort on promoting your services but getting no return
- All your efforts in the past have left you feeling soul-destroyed
- You don't want to try anything new because you're scared it won't work
- You don't want to fail
- The whole online thing leaves you feeling cold and gives you no sense of accomplishment or achievement
My name is Jemma Edwards and I’m the Founder of Delivering Demand and we help medical professionals - people like you - cosmetic doctors, dentists and aesthetic professionals grow their business and get more clients using paid advertising leaving you with more time to treat clients.
I've run my own aesthetics business for many years so I know exactly what some of you are going through.
We make our living setting up and running online advertising campaigns for our clients and Facebook ads is what we spend most of our time on.
But we know that for some businesses out there, they might not yet have the budget to use our services or they might prefer to run the ads themselves.
Or they might just want to know how Facebook ads work so they at least know what’s involved if they have someone else managing their Facebook ads for them.
I’ve worked with so many people who did not see the value of Facebook Ads. They’d tell me they tried them but they didn’t work.
- People that boosted a post and thought that was what a Facebook ad was.
- People that had set up a Facebook Ad and didn’t define their audience.
- People who had run one ad to one audience and let it run without split testing it.
- All of them got fed up after a few weeks.
- All of them thinking Facebook Ads is a waste of money.
Here’s the thing – Facebook Ads DO work.
But only if you know what you’re doing.
If you are serious about Facebook Ads then the money you will save on wasted ads alone will more than cover your investment in this training.
As Derek Bok, president of Harvard University once said “If you think education is expensive – try ignorance”
In this course, I share my screen with you and take you step-by-step to show you how to set up your very own lead generation machine so the clients that you want will be automatically contacting you; requesting consultations without you having to do anything - leaving you free to do what you do best.
The course is broken down into short, easily digestible videos showing you the what, why and how in plain and simple language - no techy jargon.
There's supporting content in the form of templates, links, articles and guides.
And you get further support from our course community.
And it's CPD certified so you know it's been well designed plus it will help contribute towards your CPD targets.
This is the exact system that we have successfully used to get our clients hundreds and thousands of leads.
And REALLY important - I show you how to measure performance, know what good performance looks like, what bad performance looks like and what to do if things aren't going the way they should. Because it happens!
Facebook advertising is a very powerful tool and once you know how to use it properly you will be able to control how many clients you have coming into your business –effectively turning the flow of clients on and off like a tap as and when you need to do so.
How to use this course Welcome From Jemma
Module 1 Video 1 - Facebook Fundamentals - Running Time 14:56 Module 1 Video 2 - Setting Up Your Business Manager - Running Time 14:41 Module 1 Video 3 - Setting Up Your Fan Page - Running Time 16:01 Module 1 Video 4 - Getting Your Website Facebook Compliant - Running Time 8:54 Module 1 Video 5 - Tracking Pixels - Running Time 15:10 Feedback for Module 1 Video 1 - Facebook Fundamentals Feedback for Module 1 Video 2 - Setting Up Your Business Manager Feedback for Module 1 Video 3 - Setting Up Your Fan Page Feedback for Module 1 Video 4 - Getting Your Website Facebook Compliant Feedback for Module 1 Video 5 - Tracking Pixels
Facebook Disclaimer Using Buzzsumo and Google Images For Your Blogs
Module 2 Video 1 - Getting Friends To Like Your Page - Running Time 7:55 Module 2 Video 2 - Putting Facebook On Your Website - Running Time 9:58 Module 2 Video 3 - Grow Your Audience With Facebook Live - Running Time 11:31 Module 2 Video 4 - Have Customers 'Check In' To Your Business - Running Time 10:17 Module 2 Video 5 - Getting Your First 5,000 Likes - Running Time 10:26 Feedback for Module 2 Video 1 - Getting Friends To Like Your Page Feedback for Module 2 Video 2 - Putting Facebook On Your Website Feedback for Module 2 Video 3 - Grow Your Audience With Facebook Live Feedback for Module 2 Video 4 - Have Customers 'Check In' To Your Business Feedback for Module 2 Video 5 - Getting Your First 5,000 Likes
How To Set Up Your Practice On Facebook How To Claim Your Practice On Facebook
Module 3 Video 1 - Introduction to Clickfunnels - Running Time 8:59 Module 3 Video 2 - Custom URL - Running Time 17:14 Module 3 Video 3 - Setting Up Your Sales Funnel - Running Time 29:28 Module 3 Video 4 - Setting Up Tracking Pixels In Your Sales Funnel - Running Time 12:10 Feedback for Module 3 Video 1 - Introduction to Clickfunnels Feedback for Module 3 Video 2 - Custom URL Feedback for Module 3 Video 3 - Setting Up Your Sales Funnel Feedback for Module 3 Video 4 - Setting Up Tracking Pixels In Your Sales Funnel
Link to Clickfunnels Sign Up Link to Sales Funnel template How To Change The Title Of Your Tabs In Clickfunnels Facebook Disclaimer Mailchimp Autoresponder Set Up Example
Module 4 Video 1 - Defining Your Ideal Client - Running Time 5:55 Module 4 Video 2 - Using Your Email List As An Audience - Running Time 7:53 Module 4 Video 3 - Setting Up Your Website Visitor Audience - Running Time 7:57 Module 4 Video 4 - Setting Up A Lookalike Audience - Running Time 7:52 Module 4 Video 5 - Audience Targeting - Running Time 15:02 Feedback for Module 4 Video 1 - Defining Your Ideal Client Feedback for Module 4 Video 2 - Using Your Email List As An Audience Feedback for Module 4 Video 3 - Setting Up Your Website Visitor Audience Feedback for Module 4 Video 4 - Setting Up A Lookalike Audience Feedback for Module 4 Video 5 - Audience Targeting
Client Avatar 10 Reasons To Use Dynamic Retargeting On Facebook Audience and Creative Tracking
Module 5 Video 1 - Writing Ad Copy - Running Time 17:19 Module 5 Video 2 - Writing Ad Headlines - Running Time 9:15 Module 5 Video 3 - Using The Right Images - Running Time 9:37 Module 5 Video 4 - Publishing Your Ads On Facebook - Running Time 37:03 Feedback for Module 5 Video 1 - Writing Ad Copy Feedback for Module 5 Video 2 - Writing Ad Headlines Feedback for Module 5 Video 3 - Using The Right Images Feedback for Module 5 Video 4 - Publishing Your Ads On Facebook
How To Write Facebook Ads That Work Audience & Creative Tracking Spreadsheet Headline Generating Formulae & Useful Words Examples of Good Headlines
Module 6 Video 1 - Facebook's Dashboard - Running Time 12:53 Module 6 Video 2 - Key Performance Indicators - Running Time 16:15 Module 6 Video 3 - Tracking & Testing Your Ads - Running Time 5:37 Module 6 Video 4 - Daily Activity - Running Time 10:19 Module 6 Video 5 - Correcting Poor Performance - Running Time 17:28 Module 6 Video 6 - Calculating ROI & Presenting Data - Running Time 15:30 Feedback for Module 6 Video 1 - Facebook's Dashboard Feedback for Module 6 Video 2 - Key Performance Indicators Feedback for Module 6 Video 3 - Tracking & Testing Your Ads Feedback for Module 6 Video 4 - Daily Activity Feedback for Module 6 Video 5 - Correcting Poor Performance Feedback for Module 6 Video 6 - Calculating ROI & Presenting Data
Reporting Fields For Custom Column KPI Spreadsheet Audience & Creative Tracking Spreadsheet KPI Correction Document (Correcting Poor Performance) Facebook Ads Reporting Template